Virtual Workshop | Thursday, February 19th, 2026 | 8:00 AM–9:00 AM
Educating patients is essential, especially when addressing health misinformation — but education alone doesn’t always change behavior.
This session introduces Motivational Interviewing (MI), an empathetic, collaborative communication approach that helps patients overcome ambivalence and move toward positive change.
Through real-world examples and discussion, participants will learn practical MI strategies to evoke motivation, support autonomy, and inspire meaningful action — without pressure or judgment.
In Partnership With the Preeclampsia Foundation
Who Should Attend
Healthcare professionals, educators, and support staff interested in improving patient communication, engagement, and behavior change.
Speaker
Kim Gifford
Director of Healthcare PracticesPreeclampsia Foundation
Kim Gifford is the Director of Healthcare Practices at the Preeclampsia Foundation, bringing over 28 years of experience in healthcare. She leads initiatives to improve outcomes for patients affected by hypertensive disorders of pregnancy (HDP), including implementing hypertension bundles, overseeing the Cuff Kit® program, and advancing innovations in screening, postpartum care, blood pressure management, and patient education.
Kim holds a Bachelor’s degree in Health Science Education from the University of Florida and has lectured widely on health topics. She has applied her Lean Six-Sigma Green Belt expertise in hospital quality initiatives and brings clinical experience from the OR, ICU, and tissue transplantation.
A survivor of preeclampsia and HELLP syndrome, and with a personal family connection to HDP, Kim is passionate about supporting survivors and raising awareness of long-term health impacts.
Outside of work, she enjoys cardiology research, beach activities, paddleboarding, fishing, hiking, and spending time with her three adult children in Indian Harbour Beach, FL.
